Maru Sport
Contents:
- about:
- vision
- our partnerships
- brands
- services
- projects:
- SA Open
- SA Ladies Open
- J&B Met
- past projects
- latest news
- contact
About:
Vision
It talks to our vision of being rainmakers in sport and entertainment marketing. Rainmakers in the sense that we are in touch with our environment and our relationships, and that we strive to create and deliver value, for our clients, our partners, ourselves and our country. To do this requires us to work hard at being up to date, respectful of diversity, enterprising – open, energetic, adaptive and creative – and above all, reliable in our delivery.
We are a 100 percent black-owned marketing agency providing services in the specialist areas of sponsorship management, hospitality management and event management.
We employ the best possible people with a wealth of experience and provide then with the freedom and support to deliver the best.
Over the years we have built key strategic alliances with some of the best companies in the Event Management arena. This has allowed us to be relatively small and to be able to deliver a superior offering underpinned by personalized service and passion in what we do.
Partnerships
Our modus operandi is based on the creation of long-standing partnerships with other like-minded organizations that share in the philosophy as rainmakers. Our partnerships are built on our values which are require us to be respectful of and in touch with our environment, different cultures, relationships and ourselves, resourceful, where we apply our energy creatively and adaptively, always seeking to grow - as individuals, as a team, as partners and clients, as organisations, as a country, and Reliable, because at the end of the day hard work that ensures effective delivery, is a given.
Our family of strategic partners allows us the ability to approach each project with a combined creative force together with operations and logistics capability that is essential for both big and small projects.
Our partnerships span the following areas of expertise:
- Brand and Sponsorship Strategy
- Creative and Design
- Logistics and Operational Support
- Media & Communications
- Digital Marketing & Design
- Merchandising Management
Brands
Over the years, Maru has been entrusted with the responsibility of managing various sporting and entertainment projects on behalf of a wide variety of Clients. We work for corporate brands as well as sporting federations, all from different walks of life. These include some of South Africa's well-known blue chip brands as well as the lesser known.
Maru has an experience base that covers the following list of clients:
ABSA | Airports Company South Africa | Cape Times | Chevron | Global Trader | Golf Digest | J&B Met | Jaguar | Leisure Corp | Lexus | Nedbank | Panasonic | Pearl Valley | Pinnacle Point | South African Broadcasting Coporation | South African Open | South Africa Tourism | Telkom
Services
This we do through taking a long-term approach to deliver marketing and sponsorship solutions that create synchronicity between the event brand and the sponsor brand. We strive to create the right set of brand and event ingredients to deliver “rain” in a manner that builds equity and contributes to the bottom lime.
Our service offering includes the following:
- Event Logistics & Operations Management
- Corporate Hospitality Management
- Sponsorship Rights Sales & Management
- Sponsorship Leverage Management
- Project Management
Projects
SA Open
The South African Open Championship was first played in 1893. It is the second oldest national Championship after the British Open and the second oldest event in South Africa after the Absa Currie Cup. The Championship has been won thirteen times by Gary Player, and has been staged a total of 98 times. Past winners include golfing legends Vijay Singh (1997), Ernie Els (1998 and 2007), David Frost (1999), Mathias Gronberg (2000), Mark McNulty (2001), Tim Clark (2002 and 2005), Trevor Immelman (2003 and 2004), Retief Goosen (2006), James Kingston (2007), Richard Sterne (2008) and Richie Ramsay (2009).
The SA Open is often regarded as the gateway to international golfing stardom and this is evidenced through the champions that it has produced over the years. It's the breeding ground of South Africa's golfing legends.
As tournament Promoters for the SA Open, Maru has over the years put effort into achieving the goal of returning the SA Open Championship to its rightful place as the most prestigious golf championship in the country. Maru has rebuilt the SA Open brand successfully over the years. In 2010 the SA Open celebrates 100 years in existence and it is anticipated that the celebration of the 100th staging will encompass a week of activities highlighting this anniversary. It is our intention to invite all the past champions of the SA Open, local and international dignitaries and key stakeholders involved with the tournament to this once in a lifetime Celebration.
Dubai Country Club will host this prestigious event.
Date: 16 - 19 December 2010.
SA Ladies Open
The South African Ladies Open was first played in 1985 at Germiston Golf Club. It is the most prestigious event on the Women's Golf Tour in South Africa, being the national championship of the country. Past winners of the event include Laurette Maritz, Mandy Adamson, Brenda Lunsford (USA), Rebecca Hudson (England), Ashleigh Simon and Elizabeth Glass (Zimbabwe). The South African Ladies Open features all the top South African Professional women golfers, several players from the Ladies European Tour and all the top South African amateur players. In the year 2010 this Championship will be celebrating its 25th Anniversary. The event will be sanctioned by the WPGA of South Africa and the Ladies European Tour.
In 2010, the SA Ladies Open Championship will be staged at the Gary Player designed, Blue Valley Golf Club, in Midrand. It will be the first time that this championship will enjoy joint sanction status between the South African Womens Professional Golf Association and the Ladies European Tour. This is quite a feat for South Africa's national ladies golf championship and it promises to draw a large contingent of European based players.
Date: 8 - 10 October 2010.
J&B Met
For the past 32 years, the J&B Met has become one of South Africa's premier horse racing and social event, with up to 50 000 attendees recorded to date.
In 2006 Maru Sport was awarded the exclusive contract to manage the hospitality experience at the J&B Met. Maru Sport took it upon itself to grow the hospitality village at the J&B Met and more importantly to create a unique hospitality experience that's in line with the brand attributes of the J&B brand.
After staging the hospitality village for the past 4 years, Maru Sport has managed to achieve its primary objective of increasing the take up of the hospitality packages, especially in the Johannesburg market, whilst reshaping the experience through standardisation of the offering. Due to the success of Maru Sport's involvement with this event, a further two years has been awarded to Maru Sport to continue ensuring the prestige and high delivery standard that this event requires.
ICC Twenty20
In 2007, Maru Sport was appointed a provide a unique sport and entertainment experience aimed at enhancing the crowd experience at each of the ICC World Twenty20 matches played throughout South Africa. Our role involved managing all logistical planning and event management, aimed at providing a thrilling cricket spectacle around the country.
This meant creating maximum excitement and interest of the tournament not only at the launch function but during each match. Sportaintment was launched and the crowds were dazzled by pyrotechnics, music, giveaways and dances on field.
The resounding success of the ICC T20 spectator experience contributed to South Africa's success hosting and staging a World Class Events of this nature.
Latest News
MARU SPORT SECURES THREE-YEAR RIGHTS FOR THE SA LADIES OPEN CHAMPIONSHIP
Maru Sport, renowned South African Sports and Entertainment Marketing Agency, has secured the commercial rights to the South African Ladies Open Championship, the most prestigious event on the Women's Golf Tour in South Africa, for the next three years. A most fitting feat, considering that the championship celebrates its 25th anniversary this year.
MARU SPORT – RAINMAKERS IN SPORT AND ENTERTAINMENT MARKETING
Maru Sport knows that to stay on top of its game, a company cannot stagnate. Flexibility and adaptability are key to keeping your eye on the ball, believes Chief Executive Officer Mosire Motsei.
Which is why, in its eighth year, this specialist event management and sports sponsorship company is set to position itself as Rainmakers in Sport and Entertainment Marketing.
The company's name, Maru, means cloud, and is derived from the Setswana word Maru a Pula, which means rain clouds, and forms the foundation for the company's rebranding. "Just as rain brings growth, we bring success and prosperity to our clients by creating value and unlocking potential," explains Motsei.
"We are in touch with our environment and our relationships, and strive to create and deliver value, for our clients, our partners, ourselves and our country. To do this requires us to work hard at being up to date, respectful of diversity, enterprising and above all, reliable in our delivery," says Motsei, explaining Maru's vision.
Maru knows that successful event management is about creating an experience that is unique from the next and will keep this principle upper mind as it repositions itself in the market.
Apart from a new logo and positioning, Maru is adding two new services to its portfolio: sponsorship consulting and sports and entertainment tourism. The latter will facilitate the involvement in sport or entertainment sponsorship of interested companies, and manage the fit between the sponsor's brand or product and the event. The latter will become a pivotal service offered by Maru and see the creation of a tourism division, using entertainment and sport to drive tourism. In essence, Maru will use its experience to create comprehensive sports and entertainment packages, offering unique touches that will make for unforgettable experiences.
These new focus areas will complement Maru's current offerings of event management; sponsorship right management; and hospitality management
.Maru's professional team will ensure that every aspect of a corporate's event is tailored.
Existing sponsorship and hospitality opportunities are available for the following events: The South African Open Championship – Durban Country Club (www.southafricanopen.com), The South African Ladies Open - Johannesburg, and the J&B Met Hospitality Village – Cape Town (www.jbmet.co.za). Maru owns the exclusive promotion rights in these spheres.
To make rain, contact Maru Sport at 011 444 9400 or visit www.maru.co.za.
Maru Sport DNA
Maru Sport (Pty) Ltd is a 100% black-owned Sports and Entertainment Marketing Agency, with offices in Johannesburg and Cape Town. Maru’s vision is to be rainmakers in sport and entertainment marketing - rainmakers in the sense that we are in touch with our environment and our relationships, and strives to create and deliver value, for our clients, our partners, ourselves and our country. To do this requires that Maru Sport works hard at being up to date, respectful of diversity, enterprising – open, energetic, adaptive and creative – and above all, reliable in our delivery.
ISSUED ON BEHALF OF:
MOSIRE MOTSEI
CHIEF RAINMAKER
MARU SPORT
011 444 9400
www.maru.co.za
ISSUED BY:
CATHY GROSVENOR
JOINT MD
ALLYCATS PR
0744545820
www.allycats.co.za
Contact
Johannesburg
t +27 (0)11 444 9400
f +27 (0)11 444 1330
e info@maru.co.za
Physical Address:
Building 1, 171 Katherine Street
Sandton, Gauteng, South Africa
Cape Town
t +27(0)21 551 8417
f +27 (0)86 615 1925
e infocpt@maru.co.za
Physical Address:
A05 The Met
Grand National Boulevard
Royal Ascot,Western Cape, 7441
